The
goal of the Toyota Company was to raise public awareness about their newest
technology and convince people to visit their Facebook page which was devoted
to it. To achieve this end, the Toyota Company launched television ads, testimonials
from drivers and even a contest to drive people to the site. The commercials
were a huge success, the commercials received over 130,000 hits and traffic to
the Facebook site was increased as well the page received over 24 million
friend requests. In Southeast Asia 7.4 million friend requests were received by
the Facebook page from the Toyota Company. One of the pages on Facebook
included a “Match our Solutions” contest, which offered a trip for two to Maldives.
Also, the Facebook page offered an educational page to show the mechanics on the hybrid engine. It is quite clear that the ad campaign worked amazingly well. It was for a good cause and proves that when media like Facebook is used for positive things, then the turnout will be enormous. I think the proof is in the numbers, when a website receives 24 million hits, something is certainly going right. This is, in my opinion, a perfect example of a viral marketing campaign gone right.
If you wish to leave comments post them here http://megaawsomeness.blogspot.com/2012/02/toyota-hybrid-synergy-drive-and-you.html
No comments:
Post a Comment