PepsiCo in India

PepsiCo in India

                PepsiCo is a large beverage and food producer that first arrived in India in 1989. Since then it has become the largest company of its kind in all of India. The goal of this division is to satisfy the long term needs of a vast consumer base. In order to maximize the potential of sales the new Pepsi products are to feature ads during the 2011 Cricket World Cup. The official name of this ad campaign is called “Change the Game” and involved incorporating Facebook video ads or TV spots. The focus on sports for PepsiCo India’s marketing campaign seems to stem from the huge following that sports seem to have in India today. The results were impressive to say the least, the PepsiCo ads were viewed over 19 million times. By the time the season was over the ads were viewed over 22 million times. Also there was a deepening relationship between Facebook and PepsiCo which would no doubt lead to future prosperity for both companies in the near future. Another example of a superior add campaign, most successful ad campaigns seem to center around sports events. This is due to the huge number of people who are viewing these types of events.   

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