MY awsome Powah point

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Item 4: Computor RAGE!

                                                              Item 4: Computor RAGE!

I get upset when my internet freezes mid-project, as you can clearly see, I just happened to have my webcam on.
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Item 3: Study, Study, Study...

Image 3: Study, Study, Study...

Students of Westfield State University working hard in our redesigned library.
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Item 2: Class Act

                                                                   Item 2: Class Act

A fellow student volunteers at a class and tells eager young students about a meeting for the Communication Club on Febuary 8th.
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PepsiCo in India

PepsiCo in India

                PepsiCo is a large beverage and food producer that first arrived in India in 1989. Since then it has become the largest company of its kind in all of India. The goal of this division is to satisfy the long term needs of a vast consumer base. In order to maximize the potential of sales the new Pepsi products are to feature ads during the 2011 Cricket World Cup. The official name of this ad campaign is called “Change the Game” and involved incorporating Facebook video ads or TV spots. The focus on sports for PepsiCo India’s marketing campaign seems to stem from the huge following that sports seem to have in India today. The results were impressive to say the least, the PepsiCo ads were viewed over 19 million times. By the time the season was over the ads were viewed over 22 million times. Also there was a deepening relationship between Facebook and PepsiCo which would no doubt lead to future prosperity for both companies in the near future. Another example of a superior add campaign, most successful ad campaigns seem to center around sports events. This is due to the huge number of people who are viewing these types of events.   

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Toyota Hybrid Synergy Drive and you

                                         Toyota Hybrid Synergy Drive and you  
 The goal of the Toyota Company was to raise public awareness about their newest technology and convince people to visit their Facebook page which was devoted to it. To achieve this end, the Toyota Company launched television ads, testimonials from drivers and even a contest to drive people to the site. The commercials were a huge success, the commercials received over 130,000 hits and traffic to the Facebook site was increased as well the page received over 24 million friend requests. In Southeast Asia 7.4 million friend requests were received by the Facebook page from the Toyota Company. One of the pages on Facebook included a “Match our Solutions” contest, which offered a trip for two to Maldives. Also, the
Facebook page offered an educational page to show the mechanics on the hybrid engine. It is quite clear that the ad campaign worked amazingly well. It was for a good cause and proves that when media like Facebook is used for positive things, then the turnout will be enormous. I think the proof is in the numbers, when a website receives 24 million hits, something is certainly going right. This is, in my opinion, a perfect example of a viral marketing campaign gone right.

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Item 1: Radio

                                                                     Item 1: Radio

The radio station WSKB is where I conduct listeners through symphonic computation on my show Crysalis.
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